Rubie & Millie
Cosmetics are notoriously sensitive to heat, and a great deal of expensive wastage therefore is frequently incurred in the normal, brightly lit, retail environment.
Here, the lighting was taken to within close proximity of the products themselves. Maximum visual impact was therefore assured in this hugely competitive market, without any associated heat degradation occuring.
The longevity of these cosmetics is preserved in their specially lit cabinets, providing optimum display conditions and assuring best possible profitability.